Saturday, January 11, 2014

Lucknow Metro rail logo is a style statement







The symbol represents the concept of ‘connectivity’, which the upcoming metro rail in Lucknow will bring about in the city.
 


8 Jan 2014
Hindustan Times (Lucknow)
M Tariq Khan tariq.khan@hindustantimes.com


LUCKNOW: It’s as sleek, chic and contemporary as the service it represents – the metro rail. And these were the deciding factors that made the panel of experts choose the logo to represent the service that would revolutionise the way Lucknowites would commute. After all metro rail is not merely about providing a fast, efficient and modern mode of transport. It’s a catalyst for major lifestyle change.
Though the official unveiling ceremony is still round the corner, Hindustan Times brings to you an exclusive sneak preview of the emblem,themotif thatwouldmark Lucknow’s leap into the select cities that have metro rail service.
Short-listed from among 3,000 entries received in the contest, organised for suggesting a logo for Lucknow Metro Rail, this masterpiece has been designed by a brilliant, young graphic designer Pooja Yadav from the prestigious National Institute of Design, Ahmedabad.
While Lucknow Metro Rail Corporation (LMRC) officials are tight-lipped on the issue for obvious reasons, sources revealed to HT that the initial design had been tweaked and put through several changes under the watchful eyes of experts from Arts and Architecture College here.
“The beauty of this logo is that the letter ‘M’ (representing metro) can be seen as the crown on the head of the city’s most famous landmark -- the Rumi Darwaza,” points out an expert requesting anonymity. The design, according to him, is well structured, strong and highly dynamic.
“We have provided several colour options like red, blue, purple and green but the final decision on which colour is to be retained would be taken by the higher ups,” he said. According to the artiste herself, the symbol represents the concept of “Connectivity” which the upcoming metro rail in Lucknow will bring about in the city. “The criss-cross pattern not only depicts the journey with which residents will enjoy their clean and safe journey with metro but also how the whole city would be fully connected once the service rolls out,” she says.
The winner would get a cash prize of ` 20,000. The LMRC is also contemplating giving away some consolation prizes and certificates to the participants who made it to the last round.